Top 5 Beauty Retail Apps in Ukraine Q4 2021

In the fourth quarter of 2021, the top 5 beauty retail apps in Ukraine showed varied performance in terms of downloads and active users. Data from Sensor Tower provides insights into their weekly trends.

EVA — гіпермаркет краси from ТОВ РУШ demonstrated a strong presence with weekly downloads peaking at approximately 15.8K in late November. Downloads fluctuated throughout the quarter, ending at around 10.8K in the last week of December. The app also maintained a healthy number of weekly active users, starting at 79.2K and peaking at 86.7K in late November before slightly declining to 80.1K by the end of December.

Watsons Україна had a more modest performance in terms of downloads, starting at 3.9K in late September and generally trending downward with some fluctuations, ending the quarter at 2.4K. No data was available for weekly active users or revenue.

Makeup Lab saw its downloads peak at around 2.9K in late November. The app's downloads showed a general downward trend towards the end of the quarter, finishing at approximately 1.7K in the last week of December.

Notino: perfumes and cosmetics experienced a notable increase in weekly downloads mid-quarter, peaking at 3.1K in late November. However, downloads decreased towards the end of December, falling to around 1.5K. The app's weekly active users also showed a positive trend, starting at 7.6K and reaching a peak of 9.6K in late November before ending the quarter at 7.8K.

Золотое Яблоко: косметика had a relatively consistent download rate, peaking at around 2K in early November. Downloads slightly declined to about 1K by the end of December. The app's active users followed a similar pattern, peaking at 4.9K in late November and ending the quarter at 4.3K.

For more detailed insights and data, visit Sensor Tower.